Newspaper companies attracted 102.8 million unique visitors to their websites in September—almost two-thirds (61 percent) of all adult Internet users. The analysis, performed by comScore for the Newspaper Association of America, also indicates that newspaper websites stand out in today’s consumer landscape, reaching 55 percent of 25-to-34-year-olds and 73 percent of individuals in households earning more than $100,000 a year.
“This data from comScore reinforces how newspaper publishers are leveraging original, high-quality content to build a powerful and engaged audience in the digital space,” said NAA President and CEO John F. Sturm. “The analysis also paints a powerful picture of our medium’s Web audience, with newspaper websites attracting consumers that deliver maximum value to advertisers.”
In addition to audience strength, September comScore data also points to engagement, with newspaper website users generating nearly 4.1 billion page views and spending more than 3.3 billion minutes browsing the sites.
NAA is adopting comScore’s Unified Digital Measurement methodology—which bridges panel-based and website server-based metrics—as its preferred measurement methodology because it more accurately reflects the true size of the newspaper Web home and at-work online audience. Going forward, Web audience figures from comScore will be posted on Naa.org each month.
Friday, October 22, 2010
Thursday, October 21, 2010
Tuesday, October 19, 2010
Huffington Post Unit to Merge with the Center for Public Intergrity
The New York Times reports on a merger that will double the size of the not for profit journalism center:
http://www.nytimes.com/2010/10/19/business/media/19nonprofit.html?_r=1&emc=tnt&tntemail0=y
http://www.nytimes.com/2010/10/19/business/media/19nonprofit.html?_r=1&emc=tnt&tntemail0=y
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